Coaching and Mentoring for established Bed and Breakfast owners
I’m writing a book. It’s been a long time coming, but it’s going to be published on the 3rd April. The book is about how you can create a 6 figure Bed and Breakfast business with just 4 rooms, and no, it’s not about working harder or longer for less and less money. It’s about using the internet and the online technology we all have at our fingertips. As part of my research for the book, I invited B&B owners to take part in a survey, and the results were [...]
Are you growing or dying in 2013 ? I heard someone say once, “you’re either growing or your dying”, and it’s kind of stuck in my mind. And I think it was Steve Jobs who said “innovate or die”. Do you think it’s true? Let’s think about it… when we’re born we’re small and every day we get bigger, stronger and better. Everything about us is growing, we’re all about growth both physically and mentally. And then when we reach adult-hood, we kind of stop growing physically, and many of [...]
New Year, new start? It usually is the best time to make changes to our businesses, to bring in more revenue, serve more people and extend our reach. But with so many possible options on social media, blogging, video marketing, advertising, SEO etc.etc. it can be hard to know where to start can’t it? In the Bed and Breakfast world, many of my fellow B&B owners have had a really good year in 2012, but there are many more who have not, and want to change that in 2013 in [...]
Yesterday, Peter from French Entrée, a British magazine specialising in everything French for British Francophiles, phoned me to tell me about a great deal he could give me on some advertising space. He went on to explain that French Entrée would be at the France Show in January, happening in London and that they would be distributing the magazine to over 180,000 people. He was delighted to be able to offer me, a past customer, a special deal of just £130 for a quarter page ad. What a bargain, he [...]
One of the key essential elements you must have in place when taking your Bed and Breakfast business from “hobby” to “professional” is the success mindset. What do I mean by that? Well, I’ve put together a list of characteristics of “wannabes” and “willbes” meaning the difference between people who say they “wannabe” successful and those that eventually “will be”. Which group do you fall into? Characteristics of “wannabe” successful people: Makes excuses and blames the economy Think that it’s alright for “them” but it won’t work for me [...]
First Name * Last Name * Email * Submit Hello and welcome, I’m Yvonne Halling and this is just a quick video to let you know about the free webinar I’m presenting on Monday 12th November where I’ll be sharing the 6 key Principles to creating a sustainable and profitable B&B business even while allowing you to have more fun and relaxation These are the exact 6 principles that I used to transform my own B&B business from a struggling and demanding hobby to a professional 6 figure business [...]
Click below to listen to my interview with Susan Poole – enjoy Join our Free Webinar on Monday 12th November HERE
Part 5 is the final part of this series, and today I’m going to talk about two skills all business owners need to survive, and without them, we’re dead…. Poor Marketing and Selling Skills I don’t know about you, but when I was at school, there were no classes on wealth creation, selling, marketing, adding value or anything useful like that. In my day, we focussed on memorising facts from the past and trotting them out in the exams. The results of those exams defined us as successful or as [...]
In Part 4 of this series, we’re going to be discussing a very thorny issue, which I believe is key to the success of our B&Bs… They don’t set goals, have a plan or keep financial records Just because we have an accountant, or that we don’t need to submit any books because of the business structure we’ve set up for ourselves, doesn’t mean that we don’t need to keep financial records, set goals and have a plan for ourselves. There’s a popular saying “if we don’t know where we’re [...]
Why most B&B businesses are not making the kind of money they deserve, Part 3 Next up in Part 3 of this series I’m going to talk about the next problem I see when working with stressed out B&B owners… They don’t charge enough for the value they offer. How do we know how much to charge? The answer is, we don’t. We guess, based on what others around us are charging. The real test is what the market will pay. And the market will pay according to the value [...]
