Your increasing customer spend system

I’m just finishing up a week’s detox at a retreat centre and was marvelling at the upsell opportunities available at this small hotel. During my stay they have very successfully and effortlessly quadrupled my room rate, and made me very happy. Now, this is a detox retreat centre and they make most of their money [...]

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Know thyself

"Know thyself” is a famous phrase reported to have been spoken by Socrates centuries ago, but I believe is even more relevant today We live in an age where there's advertising coming at us from all fronts.  Where we’re being bombarded by “buy me” subliminal messages everywhere we turn. On the TV, the radio and [...]

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What kind of experience are you offering?

When your potential guest finds you online, the moment they land on your website, view your Facebook page, read your reviews on Trip Advisor, Google your place, that is the moment, that their experience with you begins Up until this point, they have not interacted with you personally, but they know who you are You [...]

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The real reason you’re using online travel agents

Today I want to give you some real insights into what I see going on in this industry. Pull up a chair and sit down, because you may not like it So here goes… The real reason you’re using OTAs to bring you guests, is because it’s easier You can hide You can stay in [...]

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Public humiliation and an important decision

A long time ago when I was about 13 years old, my school announced a dressmaking competition.  As the uncrowned “best seamstress in Mrs Mitchell’s needlework class” I decided to enter.  My mother who had taught me to sew helped me to make a dress and I proudly took it into school to enter it [...]

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