Are you struggling to make the numbers this year?

If you're worried about not making your financial goals this season, then I have some good news for you. I know that you're working hard, you're dedicated and you're doing everything you know how to do, but for one reason or another, you're just not getting the guests through the door and the numbers are [...]

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Keeping Your Content for Yourself

Are you leaving valuable content about you on the internet? One of the ways to raise your profile online is to spread the good reviews you get around the social media networks, and yes, even brag a little! To capture those all important reviews from the internet, I use a little program called the Snipping [...]

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The Bed and Breakfast Owner's Tech Tool Kit

You probably already know that I’m in the process of selling my B&B here in France, and we're starting to have people visit to take a look.  None of them have run a bed and breakfast business before, and so it’s all new and exciting for them. We’ve been going over the “How We Do [...]

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Trip Advisor strikes again

Are you feeling the pinch as Trip Advisor morphs into a booking engine and demands more and more of your hard-earned profits? Are you starting to wonder whether it was a good idea to sign up with those OTAs as Trip Advisor and its partners start to demand more and more of your cash? The [...]

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The Power of Knowing Your Target Market

Yesterday, Peter from French Entrée, a British magazine specialising in everything French for British Francophiles, phoned me to tell me about a great deal he could give me on some advertising space.  He went on to explain that French Entrée would be at the France Show in January, happening in London and that they would [...]

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Why Bed and Breakfast Owners are Struggling, Part 5

Part 5 is the final part of this series, and today I’m going to talk about two skills all business owners need to survive, and without them, we’re dead…. Poor Marketing and Selling Skills I don’t know about you, but when I was at school, there were no classes on wealth creation, selling, marketing, adding [...]

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Why B&Bs don't make money, Part 1

This is Part 1 in a series of 5 where I explore the reasons why most B&Bs are not making money I’ve been helping a small group of B&B owners recently, and I’ve noticed a few common threads as to why they’re not making the kind of money they deserve,  and so I’m going to [...]

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Bed and Breakfast Money Management

Key financials for busy B&B owners A common theme amongst B&B owners that I’ve noticed recently is that they are not sure if they’re making any money or not.  Many people who open a B&B are not business people and are running a kind of hobby business, but still I believe it’s necessary to know [...]

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Features, Benefits and WIIFM

Did you know that the words your prospective guest reads within the first 7 seconds on your site can make or break the sale?  So it makes sense then to grab their attention as quickly and as easily as you can. And we do this using benefits, not features and we relate those benefits to [...]

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12 things I love about running a Bed and Breakfast business

For me, a bed and breakfast business is the ultimate lifestyle business, but I didn’t always think that.  Back in the old days before the internet, we were pretty limited by how many people we could reach, and therefore how much income we could make. I did some research recently which told me that over [...]

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