Loops, Dead Ends and Purposeful Marketing

One of the tragedies of marketing, is that very few people realise that it has a purpose.  Yes, they vaguely know that if they don't do any marketing, they won't get any guests, but as to the bigger picture of regular communications and relationship building, it's not exactly clear. What surprises me most I think [...]

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The Death of the Independent Bed and Breakfast Business

Yesterday I ran a webinar called "The Death of the B&B" and in it I highlighted the reasons why we have come to a crisis in our industry. Here's a comment I received from Tom who attended.  He said... "Congratulations!   It was outstanding.  You were singing my song.  I have been bedeviled by the fact [...]

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McDonald's, Amazon, Starbucks and Your Bed and Breakfast business

I was in McDonald’s recently. I don’t often go there because I don’t like the food, but you have to marvel at the incredibly slick system they’ve created so that it can be replicated anywhere in the world and run by teenagers.  I love their system of offering me a larger portion of fries instead [...]

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How are you building your bed and breakfast business?

Last week's post on the blog about Trip Advisor received the most comments ever.  If you joined the conversation, thank you.  Ken commented on how he had weighed up the costs of Trip Connect and OTA commissions compared to how much time (money) spent yourself on SEO and keywords etc, and that he found that [...]

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Bed and Breakfast Owners - 3 BIG Mistakes almost all B&B owners make on their websites

You've had a website re-design (or you're thinking about one), you've got a fabulous new design, with lots of bells and whistles and moving images, and you're thrilled! You're getting lots of wonderful comments about the look of your new site.  But your bookings have not increased, so what's up? A client sent me a [...]

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Are you controlling your business?

How much of your business, or the sales process are you controlling in your bed and breakfast business? The more of the process you can control, the more empowered you'll feel in your business, the more money you'll make and the less exhausted you'll feel. I made a little video for you to explain what [...]

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Is Your Business Automated?

During the last two months, I’ve started helping 3 people outside of the bed and breakfast world, to automate their businesses.  And since this is my specialist area, and having won an award for it to boot, I’m happy to be of service. Take Ann who runs a specialist wine tour business in France.  She’s [...]

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Keeping Your Content for Yourself

Are you leaving valuable content about you on the internet? One of the ways to raise your profile online is to spread the good reviews you get around the social media networks, and yes, even brag a little! To capture those all important reviews from the internet, I use a little program called the Snipping [...]

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The Bed and Breakfast Owner's Tech Tool Kit

You probably already know that I’m in the process of selling my B&B here in France, and we're starting to have people visit to take a look.  None of them have run a bed and breakfast business before, and so it’s all new and exciting for them. We’ve been going over the “How We Do [...]

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