How to encourage guests to stay longer than 1 night

How to encourage guests to stay longer than 1 night

One nighters are a lot of work for sure, and often there’s not enough time to get to know one another, so that guests feel comfortable returning again and again, which is what we all want, I’m sure.

You have a lot of knowledge about your local area, what’s going on, and how to navigate the local terrain.  You have a lot of expertise on your “niche” or specialist area of knowledge that you love to talk about and share.

Have you noticed what it is?

Ask yourself this?  What do I love to learn about and then share with others, around my life and my local area?  And see what comes up.

You probably don’t even realise quite how knowledgeable you are, and what you do know, you probably think that well, everyone knows that, don’t they?  Well, no in fact, they don’t.

When guests visit your Bed and Breakfast they are looking for an experience, a feeling of being cared for and made comfortable.  And so it’s our job to provide that, and that includes letting them know how they can spend their time.  Think about it, how many times have you given the same information or instructions verbally to your guests, on how to get here, or how to get there?

Instead of giving out information, verbally, write it all down.  Create a Guide to (your region or hobby or special interest).  Write it as if you were telling a child and don’t assume that anyone knows anything, because they don’t.  Add some pictures and some links so that people can go see for themselves.  It will make you look like the expert and that’s a good thing.

Guests will be delighted with all that there is around your local area, and be happy to stay longer or book to come back again, which is exactly what we’re wanting.

Good luck

Need some help?  If you need some help with this or anything else related to making more profit in your B&B, then click here to find out more.

12 Responses to “How to encourage guests to stay longer than 1 night”

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  1. Kerry Hales says:

    Loved your post – it makes me want to start a B&B! I will be back for more 🙂

    • Yvonne says:

      Thanks Kerry, I appreciate your thoughts. Let me know how I can help you start your B&B! 🙂

  2. Helen says:

    It’s a good point, writing it down does make more sense. That said, I find so often that people have already decided where they are going to be and when and then they start looking around for places to stay within that. I always tell prospective guests what there is to do near here but the response is nearly always ‘We’d love to stay longer but we’ve got to be at X the next night’. Certainly a lot say when they leave that they wish they had longer.

    One of the main problems is that people don’t realise what distances are involved between places here. I’m constructing a page to add to the website to compare distances with Europe and in N America but that’s only useful if they’ve not already booked flights at each end.

    Thanks for your suggestions anyway.

    • Yvonne says:

      Hi Helen, Thanks so much for your comment, I appreciate you taking the time to let me know your thoughts. In my local area, many people think that Champagne is only about the drink, and there’s nothing much else to do, so I’ve prepared a Guide to the Champagne Region (soon to be an App for iphones and ipads) detailing many, many things to do and see in Champagne that you’d never find on your own. Guests are often amazed at how much there is to discover here, and this in turn helps the tourist attractions in the region. I then encourage guests to pick up a copy of this guide before they arrive in my “prepping” email sequence for incoming guests. The feedback is that they really appreciate it. Could you do this Helen? How can I help you?

  3. In regard to writing it all down, I know that’s brilliant advice. However, what I suspect your guests like is the conversation with you, Yvonne. So what I’m wondering is if you can do both, the details are in the handout but it’s your inspiration and ideas they are following? I suspect you are all over this, being an expert in the Champagne region now.

    J

    • Yvonne says:

      Thanks Judith, I appreciate your comments, and yes I agree. The beauty of the Guide to Champagne is that they can download it before they arrive here, and so plan what they want to see and do in advance, thereby building their excitement. When they arrive, they have their questions ready and I can help them on a personal level, which I love to do. This also makes good business sense for us as owners, in that we can impart our local knowledge to our audience in a way that helps them and adds to our bottom line. Thanks again. 🙂

  4. What a good idea Yvonne – you’re giving your guests valuable information that not only showcases your knowledge, it also might entice them to stay that little bit longer. Do you find that guests ever lengthen their stay after they’ve received it, or is that insider information?! Either way I bet it helps with the whole guest experience, which can only be a good thing 🙂

    • Yvonne says:

      Thanks Sarah, I focus on making the guest experience amazing, so that they’ll come back with their friends and family next time…. and they do! 🙂

  5. I have gone to some local tourist attractons to get discounts for our guest. The attractions let my guest bring a brochure from our place and receive the discounts or I call and make the reservations for dinner/shows, etc. This helps also to put the restaurants, shows, gardens, etc. as a link…also good for the golfers!!

    • Yvonne says:

      Great idea Sheila, and all the time helping other businesses get more clients too, which is lovely. It’s a win-win-win, which is perfect. Thanks for taking the time to comment 🙂

  6. Guy says:

    We leave a card on the guest’s pillow on their last night offering a discount if they extend their stay.

    • Yvonne says:

      That’s a great idea too. Thank you for taking the time to comment on the blog. To your success!