Recipe for change – D x V + F >R

How to run a bed and breakfast business when you know that you need to make some changes. Our level of resistance to facing the thing that we know needs to change, indicates the level of urgency to which we need to do it.  The more the resistance, the more urgent it becomes. The soul – that part of us that is divine, eternal, out of this world is for expansion.  It’s like the oak tree who never decides not to grow, it just grows and expands until it dies.

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How to Attract the Right Guests for YOU

Running a bed and breakfast, using The Energetics of Guest Attraction for your B&B, Guest House, Inn or Small Hotel where YOU are one of the reasons people are choosing your place. Believe it or not, there is an energetic connection between you and your ideal guests that only exists in the “unseen” realm.  In other words, we can’t see it. The guests you are meant to attract have a need much deeper than the one they are presenting (ie: I need a room) and that need is something only

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Ready to call it a day?

Do you want to know how to run a bed and breakfast successfully?  Here's what I hear all the time: If I don’t do something, I’m going to have to sell, close down, call it a day I’ve done everything I know how to do, but it’s just not working I’m so tired I'm broke I can’t do another year like last year It doesn’t have to be that way. Here’s Amanda’s story “I had been running my B&B for 18 years and if I’m honest during the last two,

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3 Misssed Opportunities – which one are you missing?

In this article, I’m speaking specifically to small to medium sized hospitality business owners, where an intimate experience including interacting with the owner/manager/team members are some of the reasons guests are booking.  I call this “personality and emotionally driven hospitality”.  It’s not a well known term.  I made it up!   It describes the kind of experience smaller establishments have the power to offer, if they choose to. If you run a larger property, offering a more generic, anonymous experience, you’ll need a different strategy, and that’s for another day. Truth

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Transactional or emotional?

What’s the difference between a “transactional” purchase and an “emotional” one and why is it important to know? First a transactional or mechanical purchase is something where no emotion is involved in the decision-making process.  Like doing the weekly grocery shop or buying car insurance, or choosing an internet service provider. Those purchases are pretty much emotion-less and are driven by price, value and budget.  There’s not much you can say about these that would make my heart skip a beat! Buying a car, a home to live in, or

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Amazing hospitality owners

I’ve been at the Great Hospitality Show in Birmingham UK these last couple of days and I’ve met with some fabulous hospitality business owners and do you know what always amazes me? When I look on their websites, I can’t see it When I check out their social media accounts, it’s not there When I take a peek at their listings on the online travel agents, it’s definitely not there So what is it? Their VALUE Here’s where it is When I talk to them, they tell me their stories,

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3 Reasons to Update Your Website

Your website is your shop window to the world.  It’s probably the first thing your potential guests will see when looking for somewhere to stay in your area. So what will they find? Clear, simple navigation to the information they need and onwards to the booking page? Think of your website as your “front door”, and your job when someone “comes knocking” is to greet them with a smile and invite them in. So let’s take a look at 3 areas where your online welcome could improved If a picture

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Bed and Breakfast Owners – Let’s celebrate

It’s now one year since Steve Driver and I became a team at Stayin.Town.  And we’re celebrating with another fantastic January offer for you.  If your website is looking tired and in need of some TLC, then read on…. Our vision and goal is to put B&B owners, guest house owners, inns and small hotels, front and centre and in control of their businesses, no longer at the mercy of the big online travel agents and the commissions they charge. We’re doing this in several ways: 1) We created our

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15 Things to Pay Attention to in 2017

Inspired by an email from Dan Priestley this morning, here are 15 things to do for you and your hospitality business in 2017. 1. Say NO more.  Evaluate what happiness and joy looks like for you - In 2017, your life can be however you want to it to be.  Say no to guests who no longer bring you joy.  You can have a business that lights you up. The choice is yours. 2. Find your niche and become an “expert in the eyes of your guests”. Being a generalist

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How to bring more “YOU” to your business

One of the biggest challenges I see facing the small B&B operator, guest house owner, innkeeper or boutique hotel owner is not owning their value. It’s somehow got into their psyche that they have to “compete” with larger hotels and must be cheaper. Who made that one up? I’m going to make a case for the opposite You decide Here's why smaller hospitality experiences are more valuable for guests In a study recently by Hospitality.net they found that more and more, travellers are valuing “enhancing perspectives” which means opening their

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