Why business coaching is essential for your Bed and Breakfast Business

fat man eating burgerI’ve just spent the last few days with my two business coaches and everything feels different today.

So what happened?

It’s easy to tell ourselves that the reasons we don’t have enough business, enough guests or enough money is because of this and that, and this and that, and in truth all of those this and that’s are outside our control, external factors that cause things to happen.

It could be the weather was bad, or that business is generally down in my area this year, or that we had some plumbing problems or that the OTAs are taking too much commission, or, or, or …..

What I learned over the last few days is this:

All those factors are valid reasons. So would you be open to the possibility that those may not be the reasons why? Stop reading right now, if you’re not open to that possibility….

So you’re still here, let me explain…

A long time ago, Aristotle identified the cause and effect theory or causality, which means that whatever we cause to happen, has an effect or a consequence. Nothing happens without something to cause it. There are some things that do happen without us causing the effect, it’s true, but in terms of our own lives and our businesses, there are choices we’ve made in any given moment, that have a consequence or an effect. Sometimes those choices are so subtle, we don’t even realise we’re making them, but we are making them. Here’s an example:

“I’m fed up being overweight”

Cause:  I eat too much

Effect:  I’m overweight

Or…

“I am fed up paying huge commissions to OTAs”
Cause: I chose to sign up with the OTAs
Effect: they take huge commissions for bringing me guests

Now you may believe that you “had no choice but to sign up with them”, so let’s look deeper at this belief.  At the time you signed up, it may have looked as though you had no choice because you didn’t have enough bookings and they promised more bookings, but you did indeed choose to sign up, and the effect of that choice or cause is the consequence, or effect that you will have to pay them.

If you had made a different choice you would have had a different consequence.

Keep in mind, that you were not WRONG to make that choice, and you weren’t RIGHT either, you just made a choice that had a particular consequence. No-one is judging you here.

Sometimes the choices we make are more subtle and seem to be unconnected.  Here’s an example:

I’m fed up with people not showing up when they say they will

Cause: lack of defined boundaries in place during the booking process

Effect: disrespect by our guests, therefore disgruntled B&B owner = poor reputation = fewer guests = not enough money

If we don’t like a certain consequence, then we have the choice of changing the cause of that consequence. We are always in choice. When we know this, we can take responsibility for our choices to create different outcomes.

So if you’re reading this and thinking, ah yes, but I’m different…….. then it could be that you are simply unaware of your unconscious choices.

If you feel it would be valuable to talk to someone about your situation, then feel free to drop me an email at yvonne@bedandbreakfastcoach.com and we’ll fix a time.  No obligation whatsoever.

If you feel that you’d like me to come and live with you at your B&B for a couple of days, to identify the behaviours that drive the choices you are making, then let me know. I’m putting aside some time to travel in Januaryand February 2014 and I’d love to spend some time with you.

My business coaches spent 3 days with me, and it allowed me to see much more clearly my own behaviours that cause my outcomes, and I’d love to help you with that too. It was truly invaluable for me, and I know it will be for you too.
As always, to your success 😉

Yvonne

yvonne-halling-bedandbreakfastcoach