Ring the changes

Vision Road Sign with dramatic blue sky and clouds.Are you growing or dying in 2013 ?

I heard someone say once, “you’re either growing or your dying”, and it’s kind of stuck in my mind. And I think it was Steve Jobs who said “innovate or die”. Do you think it’s true?

Let’s think about it… when we’re born we’re small and every day we get bigger, stronger and better. Everything about us is growing, we’re all about growth both physically and mentally. And then when we reach adult-hood, we kind of stop growing physically, and many of us stop growing mentally, and maybe that’s where we start dying.

In our Bed and Breakfast businesses, we always need to be innovating and thinking of new ways to do things, delight our customers, deliver our value and bring more and more guests into our world. If not, then we’re definitely dying.
When we stick to doing the same thing, year after year, things get stale and boring, and if we’re not careful the revenue may stay the same, or worse, start dying.

Albert Einstein said that doing the same thing over and over and expecting different results is the definition of insanity!

Don’t get me wrong, if you have a great formula that works every time, then don’t throw it away, but build on it and do more of it in a bigger and better way. You may need to invest in learning some new skills to do that, but you and I both know that successful business owners always invest in new skills to keep ahead of the curve.

So what are you going to learn in 2013, that you didn’t know in 2012, to move your bed and breakfast business up a notch? What do you need to know that you don’t already know? And from whom will you learn it? What needs to change?

Identify it and then make that change.

I’d love to hear your thoughts?


3 Responses to “Ring the changes”

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  1. Diana Brown says:

    Hi Yvonne

    I found you through via twitter: David @theBandBer . Love your approach. We have a one bedroom B&B in South Lakes Cumbria. Our level of business last year was very poor and I needed to refocus and learn some new skills. I had time as January and February were looking very quiet. I invested in a 2 hour 1 to 1 social media session in January this year with Zoe: @thequirkytraveller . Not only that we have decorated added new features, recycled, had the sewing machine out and listened carefully to what our customers were saying. Result 6 weeks later is we are now on facebook, twitter, pinterest and Google+, but most important we have the best level of bookings for March since we opened 5 years ago. My investment in time has been massive, but I have learned so much and enjoyed every minute (well mostly!). Still not Blogging – but that is next. Here’s to a great year for B&Bers.

    All the best

    twitter: @tastingcumbria.

  2. Diana Brown says:

    Also twitter for the B&B @tythebarnhouse