In my last blog post (CLICK HERE to read it) I talked about the 3 elements you need to run and maintain a profitable B&B business.
To recap- the first element (puppy) is your website and your control over it. Think of your website as your shop window to the world – a kind of market stall where people can come and buy from you. You’ll want to be in control of what you’re selling and how people can buy from you.
The second element (puppy) is your creative imagination – which is free!
Your ideas, schemes, plans and dreams can all be realised if you have the means by which to make them happen. When was the last time you had a great idea, but didn’t manage to bring it to the world because you didn’t have the means?
The 21st century way to turn dreams into reality is by using the third element (puppy).
So what’s the 3rd element?
I hear you groaning,..
Because you knew it already and you’re either using it or plan to soon, or because you’ve heard me say it before but don’t want to touch it.
If I had a penny for every time someone sends me an email saying they need help, and then adding a comment like “computers are not my strong point” or “I’m an idiot with technology” or “Technology and me, we just don’t work” then I’d be very rich indeed.
Here’s the thing…
You can carry on telling yourself that you don’t like or don’t want to use technology for as long as you like.
It’s a bit like using a horse-drawn carriage when others are driving motorized cars. Pretty soon the horse-drawn carriages disappeared when people realized that cars are more convenient, more efficient and more fun to ride in.
Technology is what has allowed the big online travel agents to change the way people book accommodation. You may not like that, but it’s here.
So what can you do?
Here’s some key things you can do now to start using technology in your business
- Get control of your website, if you don’t have it now. Get your webmaster to give you some basic tutorials on how to add pages, text, images and links
- Get your list of past guests out of your online reservations systems and onto an Excel spreadsheet
- Sign up to a low cost or no-cost email provider such as MailChimp and upload your database into it
- Figure out how to send an email out using this service
- Watch what happens, especially to how you’re thinking and feeling
Leave me a comment below to let me know what you’ve done already or what you intend to do. (Did you like the puppies?)
Need help? CLICK HERE to get on a call with me and get your plan to make more money and have more fun in your business.
“Thanks to your program and your support, my revenue is up 4000% compared to this time last year!” Paulette Palmer-Gris, France