Pull up a chair and sit down, because you may not like it
So here goes…
The real reason you’re using OTAs to bring you guests, is because it’s easier
You can hide
You can stay in your “comfort zone”
You don’t have to put yourself “out there” and risk criticism or rejection
You can blame them
You can complain about them
They can be the enemy
You don’t have to take responsibility
I get it
It’s human nature to want to remain inside the perceived safety of the group.
It’s indoctrination and programming that stops us raising our heads above the parapet and say “hey, look at me”
Tall poppy syndrome
Sit down, shut up and do as you’re told
At least that’s how it was for me when I was growing up
If you were fortunate enough to have parents that encouraged freedom of expression and expansion towards what you wanted in life, then you don’t need me to tell you that you were one of the lucky ones.
The rest of us had to work on that constricting programming
Think about it, what’s really stopping you from putting a photo of yourself on your website?
Or putting a photo of yourself on Facebook
Or telling your story on your website
Or writing about interesting things for people to do in your area on your blog
Or sending out regular communications to past guests
Or stepping forward and owning your local knowledge and expertise
There’s only one thing stopping you
And it’s inside your head
Relying on OTAs to bring you guests means you don’t have to step forward, you don’t have to differentiate yourself, you don’t have to stand out and somehow that might feel safer for you.
But what about those commissions?
What about the psychological grip of their control?
What about your dream for your business?
What about you?
Next Thursday September 15th at 9pm Europe / 8pm UK / 3pm EST / 12 noon PST I’m running a FREE online workshop about why you absolutely need to get over yourself and stand out if you are ever going to be able to
Fill your rooms in the slow season
Improve mid-week bookings
Drive down and even eliminate entirely the commissions you’re paying to online travel agents
Raise your rates so you can do those renovations you can’t afford right now
CLICK HERE to reserve your spot on this FREE Workshop and I’ll see you there
Dedicated to your success