You can’t build your business in between guests. What this means is that if you are trying to build your business while serving your guests almost at the same time (literally) then it won’t work.
Instead, can you give yourself a day off, once a week, or a fortnight or if you can’t do that, once a month, to step away from the machine and just relax? Kind of like a date with you and your business, to work ON it, planning and implementing strategies that will secure your long term future and the viability of your business. Could you get off the hamster wheel and do that? If you can leave your environment and go away for a short time, even better. It’s amazing what a change of scenery will do for your creativity. More about this later in this post.
Second, you must ALWAYS be marketing. I know that if you’re in the northern hemisphere, right now you’re probably at your busiest time of the year. Don’t leave it until you’re quiet to start marketing again. Do you have a schedule of events around which you are creating offers for your past guests? Do you have a process to get those offers out at the right time so that you are consistently filling your rooms whenever you want?
Third, you absolutely must be embracing video marketing. We talked about this a lot yesterday, and I’m doing a special call for my online mentoring clients next week specifically on why we need to be getting good with video. Here’s some facts about video marketing:
Did you know that you are 53% more likely to appear on page 1 of Google if your website has video on it?
Here’s where you can use videos:
- On the home page of your website (be sure to include a call to action)
- In your personal introduction to booked in guests – I teach this in my Bed and Breakfast Magic! online mentoring programme and in my 90 day Marketing Breakthrough programme
- In your blogs – instead of writing, try talking to the camera. I really sucked at this when I started but I got better, and so can you.
- Start a You Tube channel and post regular videos about you, your B&B and your area – you’ll be amazed at how many people will watch your videos and some will even subscribe to your channel.
So, I promised to tell you more about how you can get away from your business to work ON it, rather than IN it. I’m going to be running a special intimate event in Italy early in 2016 where we work specifically ON your business, and where you’ll leave with a plan for 2016. Whether you want to know how to increase your rates in integrity, attract wealthier guests, or simply have your past guests returning and referring you, reducing your marketing costs, and your dependence on the OTAs, then this limited space event will be for you.
For the moment, though, I just want to know if you’re interested. So if the idea of spending 3 days with me at a luxury villa in Italy, mapping out your plan to increase your revenue in 2016 feels good to you, then click on the button below and I’ll be in touch.In the meantime, get that camera out 🙂