I’m writing a book. It’s been a long time coming, but it’s going to be published on the 3rd April. The book is about how you can create a 6 figure Bed and Breakfast business with just 4 rooms, and no, it’s not about working harder or longer for less and less money. It’s about using the internet and the online technology we all have at our fingertips.
As part of my research for the book, I invited B&B owners to take part in a survey, and the results were very interesting.
- 1% was using a proper Customer Relationship Management (CRM) system to keep in touch with past guests and tempt them to return
- 90% were using no online technology, apart from a booking system
- 97% wanted more income
You may already know that I won an award last week for creative and original marketing using the very powerful and very magical Infusionsoft CRM system. Among their 10,000+ customers I was honoured to receive this award. They said they had never heard a marketing story like mine.
If you’re not using some form of CRM system in your Bed and Breakfast business, you’re leaving hundreds if not thousands of dollars/ pounds/ euros on the table.
Infusionsoft is the “daddy” of CRM systems. Click here to see how I use it, and how you can use it too to delight your guests before they arrive, have them coming back and referring you, and make more money. You deserve it.
Oh and let me know what you think of it.