I’m willing to bet that when you first thought about running a small hospitality business, you thought about living in a gorgeous property, entertaining, meeting people from different walks of life and having fun.
I know I did! I love all of those things, I’m thinking that you probably do to.
I’m also willing to bet that you didn’t think a lot about technology, booking engines, marketing, accounts, supplies, cleaning, gardening, or even how to set your room rates?
I also know that I didn’t either!
And while we love everything about the “front end” of the business, being with the people and having fun, there’s the “back end” that has to be taken care of too, and it can be a real time suck, and sometimes even a headache.
Especially without systems
Today I want to share something very special with you. Something very close to my heart.
You may or may not already know that last year I won a coveted online marketing award from Infusionsoft, a technology company.
In September this year, they sent a film crew over to my home in France to film me and my B&B in action.
Having a sales and marketing system working on auto-pilot in my B&B played a huge part in helping me to build a B&B business from nothing to well over 6 figures in less than 2 years. Here’s how I use it….
- To build a deep relationship with booked in guests before they arrive
- To offer them more of my products and services which helps them have a memorable experience with me
- To make sure they show up safe and un-stressed at the right place, at the right time
- To ask for reviews and referrals and invite them to return
- To build a relationship with potential guests who haven’t yet made the decision to book with me
- To make consistent and timely offers to past guests giving them reasons to return
- To be the “go to” B&B in my region by positioning myself as their trusted advisor
I’m putting the final touches to a very special program which is going to walk you through the exact steps I took, and many of my clients have taken to build this automated system for you and your business.
The program is called Bed and Breakfast Marketing Breakthrough, and it’s a 90 day program starting on Tuesday December 2nd 2014, running until Tuesday February 3rd 2015 (with a 2 week break for Christmas holidays)
This new program is for you if:
- You are already running a B&B, Guest House or Inn (sorry not for newbies)
- You will have at least 4 guest rooms
- Your turnover is around 10 – 15k per room, per year in $ / £ / €
- You already have some help doing the daily chores, such as cleaning/laundry
- You may be using the OTAs but you want to find a way to stop
- You need to make more money and work less
- You understand investments v cost
- You may be already a little bit familiar with online marketing (using MailChimp or Constant Contact etc) and you are ready for Infusionsoft
- You’re ready to step up to the next level now
If this sounds like you, and you’re ready to take action, then I’d like to invite you to CLICK HERE to fill out a quick questionnaire.
Oh and by the way, you can also CLICK HERE to watch the 4 minute video of me in action – I think you’ll enjoy it 😉