The real story….

own itNext weekend, the 18th and 19th June, there’s a free online summit happening called “Beyond the Laptop Lifestyle”.

It’s packed with interviews and actionable information you can use in your business, and on Saturday at 11.30am BST as part of the line up, you can listen to my story.  CLICK HERE to register now.

When I grew my little four-room hobby business into a professional 6 figure B&B, I felt like quite by accident, I’d stumbled on something that no-one else knew about.  Turns out, I had.

And I wanted to share it with others.

You see, there are so many B&B owners out there who just don’t know what they don’t know, and keep on hoping that things will change for them if they just keep going.  Can you relate?

Truth is, the landscape has shifted so much in the last 5 years, that it’s pretty bewildering and overwhelming now.  No longer can we just open the door or put up a website and sit and wait for guests to find us.

No longer can we afford to transfer the responsibility of marketing our businesses to “marketing” companies.

We have to take the responsibility ourselves, and let’s face it, it’s hard.

We didn’t sign up for this.  We just wanted to make a nice home, welcome and take care of our guests.

I’ve just been out to a little country called Kyrgyzstan in Central Asia where I was invited to deliver two training sessions for B&B and guest house owners in a city on the lake, called Karakol.  Never heard of it?  Neither had I!

But here’s the thing….

  • They need to attract more tourists.
  • They need to find a way to get noticed online (3 billion people are online now, so that’s where they need to be too)
  • They need to get existing guests to come back to experience more of what there is to offer.

Turns out they have the same challenges as most people in this industry…

  • Attract more guests
  • Market themselves online
  • Get repeat guests coming back and referring them

These are exactly the things I focussed on and became an expert at, back in 2010 when I had no choice but to grow my B&B business to support me and my family, or lose everything – literally.

These are the exact things that EVERYONE in business needs to focus on now.  Online marketing is a learnable skill and it’s the only thing these days that will guarantee your survival and success.

CLICK HERE to listen to the full story (that I don’t often share) and join the Summit – it’s going to be a blast

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Yvonne Halling helps B&B owners, guest house owners and small hotels to dramatically increase their income, reduce their reliance on online travel agents and have more fun.  CLICK HERE to book a no-obligation Profit Makeover Session with Yvonne now to find out how her strategies could work for you.