Bed and Breakfasts and Booking.com

Third party booking engines – are they right for B&Bs ?

If you don’t yet know how to identify and market to your target guest, then I suppose those large booking engines such as booking.com are useful.  Many of my mentoring clients tell me that they bring lots of business to their B&Bs, but at what cost?

First, there’s the huge commissions they take for the privilege of having them do your job, ie: marketing.  My advice is to learn how to do it yourself, and be in control of your own business, instead of handing away our power to others.  Once you know how to find your ideal guest, you’ll have no need of the likes of booking.com.  Leave them for the large hotel chains, not our B&Bs.

Second, people who use those sites are often looking for a “great deal” meaning a cheaper price.   They sometimes want to cram a bed too many into your beautiful rooms, putting a strain on the water system and other resources of your home.

And third, when your ideal guest does show up by however route, they might not feel too comfortable sharing accommodation with the bargain hunters.  When there’s too many people in your B&B, you don’t have the time to even recognise your ideal guest, let alone meet their needs.  And what a lost opportunity that would be.

2 Responses to “Bed and Breakfasts and Booking.com”

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  1. Brock Street BB says:

    I think Booking.com is an excellent tool for any Bed and Breakfast. The staff is extremely helpful in setting up a professional site for your business. Also, you cannot say that guests who book through these sites are not “ideal”. You control the prices and occupancy so the thought that your B&B will be full of “bargain hunters” trying to cram extra beds everywhere is simply invalid. The market you are able to access through a large site like Booking.com is amazing. We have had guests from all over the world come and stay with us. This is a big plus for our other guests who get to share experiences and travel tips. I will agree that the comission is high (15%) but the amount of business that it will bring to your organization will far outweigh this cost (at least for us, I cannot speak for everyone). Sites like Booking.com might not be for everyone, but you cannot deny that they are a very powerful marketing tool.

    • Yvonne says:

      Hello and thank you for commenting. I agree that sites like booking.com are extremely powerful marketing tools. However, when we learn how to do our own marketing, reaching our ideal guests, then that in my experience is far more powerful. Thanks again for taking the time to comment.